7 Years At The Keyboard

© Jim Edwards - All Rights reserved

http://www.thenetreporter.com

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Ok, for those of you still waiting, the Internet won't go

away.



Hang up the hopes that it represents a passing fad sharing

the fate of the Beanie or the Pet Rock.



With legitimate high-tech stocks finally in the market,

regular people doing "real" business online, and consumer

acceptance to the point of purchasing movie tickets and

homeowners insurance over the Internet, the Web is here to

stay.



However, many people still get that glassy-eyed, far away

dreamer look on their faces when they think of the riches

awaiting them on just the other side of their own dot-com.



Well, whether your business represents a laptop on a TV tray

in the basement, or a mega-corporation with offices all over

the world, my last 7 years in the Wild West online has

revealed a few "truths" which should last from here until

the end of computers.





** There is no get-rich-quick! **



I guess it's in man's nature to desire instant wealth.



Since the dawn of history, people threw common sense to the

wind and went off in search of "buried treasure."

Unfortunately, instead of discovering riches, most just

ended up buried under a load of debt, misery and despair

themselves.



In the late 1990's we saw the modern day equivalent of a

gold rush with high-tech stocks, dot-com companies, and

investors who threw common sense to the wind.



Well, we all know the result.





** The "Secret" to online business success! **



Would you like to know the real secret to making money

online that will govern the Internet for all eternity?



Here you go: Spend less than you make.



That's right! Simple math creates millionaires on the

Internet!



Regardless of the market, size of your enterprise, or the

nature of the product or service you sell, the people who

make money online spend less than they make in revenue.



The companies that make money are the ones who let someone

with basic math skills run the advertising department!





** People don't buy refrigerators online! **



That's right, most people don't buy refrigerators online,

but to look at the way some companies operate, you'd swear

they did.



Here's how people use the Web to buy a refrigerator (or any

other major purchase): they go online, research different

models and prices, look for a local store, go to the store,

and buy one.



Companies that use the web to make money (instead of wasting

it by the bucket-load) understand the difference between

closing the sale online and providing information that leads

to making the sale at a physical location.





** The quick and the dead! **



People who buy online have little or no patience.



They go online to get information NOW, or to place an order

NOW, or to get their questions answered NOW!



The online world is a "right NOW" world, where wait times

get measured in seconds and people get mighty testy if their

needs don't get met immediately.



Speed, not size, determines the victor in e-commerce because

the businesses that meet people's immediate expectations as

quickly as possible (if not faster) ultimately win.



About the Author:



Jim Edwards is a syndicated newspaper columnist and the

co-author of an amazing new ebook that will teach you how

to use fr^e articles to quickly drive thousands of targeted

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