5 Critical Promotion Mistakes People Make With Articles

(c) Jim Edwards - All Rights reserved

http://www.thenetreporter.com

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Did you realize that writing and publishing articles online

represents one of the best-kept website traffic secrets?



It's true! In fact, if you learn some basic principles, you

can drive thousands of visitors to your website without

spending any money on advertising. Publishing articles not

only establishes you as an expert in your chosen field, but

also allows you to fly under the natural "radar defenses"

your prospects have against advertising.



But, beware! My experience as a syndicated newspaper

columnist has shown me that people who would otherwise

succeed massively promoting with articles actually fail

because they consistently make one or more of these five

critical mistakes!



Mistake #1 - NOT Defining Your Target Audience



Many article authors make the serious mistake of not

clearly defining a niche audience before writing their

article. Successful article authors always know the exact

"niche" audience they want to reach before they write the

first word.



When targeting your audience, remember this rule: Narrow

and Deep! Always pick an audience with a specific,

pressing, or major interest in a narrow topic!



Mistake #2 - Spamming Ezine Editors



In their desire to cover as much ground as possible, many

article authors resort to spam techniques for submitting

their articles. Instead of tightly targeting appropriate

ezines that cater specifically to their audience, these

authors try to hit "everyone."



By trying to save time, they actually waste every minute

spent writing their article because most ezine editors will

just delete their submissions as spam!



Mistake #3 - Milktoast Topics



You can write the best article in the world, but if your

headline doesn't grab a reader's eyeballs and pull them

into your article - you lose!



Article authors should spend at least half as much time

writing the headline as they spend writing their actual

article.



In fact, an "average" article can get superior results

simply from having a great headline at the beginning.



Mistake #4 - "What's In It For Me"



If they manage to make it past the first 3 pitfalls, many

article authors trip on their shoelaces at this stage of

the process! Don't write about what you want to write

about, only write on topics of high interest to your target

audience.



In other words, give them exactly what they want and they

will love you. Nobody cares how much of an expert you rate

on a particular topic until they know you can deliver

information they need in a way they can use - now!



Mistake #5 - "No Shoe Polish"



You could write an article worthy of the front page of the

Wall Street Journal, but as soon as somebody spots a typo

or misspelling, they immediately put your article lower

than a Sunday sales circular.



Seriously, if you want to undermine all the good you can do

with a great article, send it out without proper spell-

checking!



No matter what product or service you sell, once you

understand the promotion power of free articles, you'll

never look at website traffic generation the same way.



But remember, if you abuse the power, spam ezine editors,

or blatantly pitch people instead of providing real

information, you might as well skip the whole process

altogether.



About the Author:



Jim Edwards is a syndicated newspaper columnist and the co-

author of an amazing new ebook, "Turn Words Into Traffic,"

that will teach you how to use free articles to quickly

drive thousands of targeted visitors to your website or

affiliate link!



Simple "Traffic Machine" brings Thousands of NEW visitors to

your website for weeks, even months... without spending a

dime on advertising! ==> "Turn Words Into

Traffic"